Search Engine Optimization, or SEO, is considered to be the backbone of online marketing. You can spend thousands of dollars on paid ads and social media promotions, but if your website is not optimized for SEO, the rewards will fall short. Most businesses have little or no clue as how SEO works or the current practices, which is why they choose to outsource their requirements. This is a guide that will help in choosing an SEO agency with an office near you.
- Start with an analysis
A complete analysis of your website is absolutely important, and most SEO companies would offer that. This also called a SEO audit. The idea is to find the potential areas of improvement and things are currently not in order. The audit also gives a fair idea of how to pursue SEO for a brand. If you are not sure of your SEO goals, this is the first step by all means.
- Check experience
When it comes to SEO, nothing is more important or necessary than experience. You need an agency that has worked with brands with a similar profile as yours, and they should be able to offer insight on how to do SEO for your company. As a new client, you can check case studies and even ask for references, as required.
- Find more on expertise
If yours is a small company that doesn’t have the budget to launch an independent digital campaign, it only makes sense to select a SEO company that can do more than just SEO. If the same company can handle the basics – search engine marketing, social media marketing, SEO, and email marketing – It can be an added advantage.
- Discuss the costs
SEO is completely scalable, which means that you can expect to get a quote from agencies. This is usually a monthly price. Avoid agencies that insist on a long-term contract right away. Note that SEO doesn’t work overnight. It may take at least a month or two to reap the benefits, so patience is important, but don’t go for a yearly contract before testing a service.
- Know their work process
What’s the standard process of SEO for the agency? Will they send you regular reports and data on the website’s performance? If yes, how frequently? What are their claims with regards to their services? Ask these basic questions before starting.
Invite a few SEO agencies to get a quote now!