You have spent a significant percentage of your marketing budget on advertising your shop on different medium. Whilst it is going to help drive traffic to your shop front, there is more that is going to bring them in and keep them there for longer. Customer experience is one such thing and the quality of your signage is another. The lack of shop signs can also be a big issue.
According to studies, the shop signs for a new business attract up to half of its new customers. So make sure that signage is included within your marketing plan.
The following statistics should demonstrate the importance of shop signs.
- Almost 30% of people will not know about your business unless they see your shop front signage.
- High quality signage helps boost profits
- Depending on what you sell and your location, 20% to 45% shoppers purchase something based on impulse. Having the right signage can go a long way in bringing people into your shop.
- Whilst the internet has become big, it hasn’t reduced the impact and importance of signs.
- More than 8 in 10 customers of high street businesses live within 5 miles. On an average, they will see a signage between 50 to 100 times per month.
- Using shop signs is a much more cost-effective method of promoting your business compared to TV commercials and print advertising.
If you don’t invest in signage or choose poor signs, you are losing on engagement with prospects. Check here for more info on the different types of shop signs you can choose for your business.
Benefits of Shop Signs
There are different types of signage. Here are 4 benefits of investing in high quality signs for your shop.
1. Get Your Shop Found
This benefit can never be denied. The right signage helps in getting your business found.
Many customers are people who are travelling from one place to another. Many others may be visiting your business for the first time. Placing the right signage at the right place can help them locate you. It is recommended to choose LED neon signs to draw more attention and highlight your brand in the dark.
Well-designed and elegant shop front signs help in reinforcing your brand. They can also demonstrate your level of professionalism. Quality signage makes a positive first impression.
3. Increased Profits
Adding signage to a shop has a direct impact on its sales. Even when you improve your existing signs, it is going to show its impact in the form of increased foot traffic.
You should install all the different types of signs including:
- LED neon signs
- Directional signs
- Shop front signs
- Shop interior signs
Outdoor shop signs play an important role in drawing attention. They also help your business stand out from the competition.
4. Cost Effective
A shop sign is mostly a one-time investment. Once you have installed a few quality signs, there are no recurring costs. When it comes to newspaper or TV advertisements, you will have to continue spending hundreds or thousands of pounds every month to maintain the foot traffic.
The ROI on high quality shop front signage is much higher. You will not have to replace it for a long time. It is not just the repetitive nature of its promotional impact that matters. Around 15% to 20% of the population moves every year. This means that with the right signage, you have the chance to attract these new customers every year.
You can also place signage strategically around the area for passers-by to know that your business is located nearby.
The presence of your brand name and logo on your sign also helps in distinguishing your business from the competition. In locations where businesses are surrounded by competitors, well-designed shop signage can have a huge impact on the bottom line. It stands out and makes it easier for your potential customers to visit your shop over the competition.
Thus, there are many reasons for including shop signs in your promotional budget. It is a cost-effective advertising solution that reaps its benefits both in the long-term and short-term.